Stand Mondadori Group – Bookfair – FRANKFURT

Frankfurt, Germania
[2016]

+Studio Architetti Asssociati design the Mondadori Group’s stand for the 68° edition of the Frankfurt Book Fair. Mondadori Group includes different publisher like Mondadori, Einaudi, Sperling&Kupfer and Piemme. Frankfurt Book Fair is the most important appointment in Europe for the publishing industry and one of the most prestigious all around the world..

The main entrance is in the center of the stand, orthogonal to one of the hall’s axis. The main façade consists by different panels in different colors (white, black and transparent) not aligned each other. This expedient allow an easy integration of lights in the structure and in the same time gives dynamism and movement at the long façade.