ALFA ROMEO – PARIS

Le forme sostanziali dell’abitare

ALFA ROMEO PARIS


Mondial de l’automobile, Paris
[2008]

The leitmotif of the stand designed for the fair Mondial de l’automobile de Paris is speed, the leading theme of nowadays aesthetics expressed by dynamic and fluent forms. The form of a racing car has inspired the main volume shape. The redesigned profile of “8C competizione” defines the outline of the stand and the led wall cut, being a creative vision and interpretation of the car design principles. In this way, the corporate identity of Alfa Romeo corresponds to the power and purity of futuristic design curves.

The entire 1160 square meters area of the stand hosts following functions: administration offices, a pressroom, a restaurant and bar, a lounge area, an Alfa Romeo boutique, a showcase area for vintage vehicles. Whole stand design, all details and surface finishing reflect the concept of aggressive beauty, which is directly associated with sportsmanship, competition and, especially in the case of Alfa Romeo, luxury.

PROJECT

Stand Alfa Romeo

CLIENT

Alfa Romeo

LOCATION

Paris, France

PHOTO

© +Studio Architetti Associati

HISTORY

2008: project
2008: completion date